Brand Architecture Strategy

Brand architecture strategy (sometimes called brand portfolio strategy) is a business strategy. It’s not about graphics and it’s not about marketing. Both graphics and marketing should be an articulation of your strategy. At its core, brand architecture strategy is this: how can you add new products and services while maintaining customer loyalty and increasing sales? Again, as it relates to experience in numerous arenas G&G Enterprises has a complete understanding and ability to adapt to any industry allowing for a unique perspective when developing this strategy.

For Start-Up businesses we can help with new brand development and the establishment of a strong corporate image and structure when entering the marketplace.

In Mid-Size firms we can assist by improving the positioning and performance of your existing brand. Increasing a brand’s market share by repositioning the brand through enhanced performance, perceived value and reputation. This can be achieved through a host of initiatives such as; brand portfolio restructuring, brand awareness, public relations or celebrity endorsements.

With Fortune 500 Multinational corporations our role could include brand portfolio restructuring or preparing a brand for global launch. G&G Enterprises also has extensive experience with global product launches and can effectively advise how this should be targeted to beneficially represent the culture of the brand in different countries worldwide.

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