Brand Architecture Strategy
Brand architecture strategy (sometimes called brand portfolio strategy) is a business strategy. It’s not about graphics and it’s not about marketing. Both graphics and marketing should be an articulation of your strategy. At its core, brand architecture strategy is this: how can you add new products and services while maintaining customer loyalty and increasing sales? Again, as it relates to experience in numerous arenas G&G Enterprises has a complete understanding and ability to adapt to any industry allowing for a unique perspective when developing this strategy.