Overview

Objectives:

  • Build a sales force.
  • Implement and structure a CRM system.
  • Assist all distributors in selling the product.
  • Assist in marketing ideas and strategies.

G&G Enterprises LLC. has been retained by Mission Pharmcal to assist in sales structure and strategies of the product line COMPETE energy bites.

COMPETE energy bites are a consumer goods sports nutrition supplement.

The COMPETE line of chocolate and mocha flavored energy bites launched in 2014 with the intent of becoming a premium line of caffeinated bites for all active lifestyle consumers.

Requirements:
Build a sales force and structure the sales pipelines required to foster the relationships with distributors to support in the sales of COMPETE energy bites.

Strategy:
Build a sales force through an outbound call center, and filed ambassadors. Structure and outline the sales pipelines utilizing the CRM system in combination with this sales force.   Train the call center on this CRM system, as well as the marketing team so that we can synergistically utilize this system to gain prospects. build brand awareness and sell products.  We are also to keep close contact with the distribution channels and their sales staff to assist in the selling of the product.

Execution:
Execution of the strategy includes building of a sales force through an outbound call center, as well as filed ambassadors. Training the call center on this CRM system. The call center handles outbound calls to leads as well as those that are selling the product.  This will work in tandem with the distributor sales reps.

The field ambassadors are utilized to build brand awareness in all spaces that the product can be used, and assist in pull through in sales through the stores that are selling the product.  Structuring of the sales pipelines within the CRM system to nurture prospects as well as buying customers.  Working alongside the marketing team so that we can synergistically utilize this system to gain prospects, build brand awareness and sell products. 

Attendance at B2B and B2C trade shows sampling  COMPETE energy bites to buyers and consumers alike. Trade shows focusing on the fitness industry, sports nutrition, outdoor enthusiasts, running, cycling and generally active lifestyle channels have been attended with a highly favorable response to the product.Key accounts that we are working with include:

Europa Sports
Cabela’s
Vitamin World
Summit Distribution

Title

This contract closed out in 2017.  When closed, Compete was sold in many national chains, and C-stores.