The point of a SWOT analysis is to help you develop a strong business strategy by making sure you’ve considered all of your business’s strengths and weaknesses, as well as the opportunities and threats it faces in the marketplace. This is an area most people overlook as they want to get straight to work but they neglect this important step. Having a complete understanding of each the four pieces will allow for planning, development, articulation in action or inaction as well as maneuverability. We can help you paint the entire picture and provide you with steps to take depending on where needs arise. While simple in concept this step requires a full understanding of your market and how to avoid as many pitfalls as possible.