Brand architecture strategy (sometimes called brand portfolio strategy) is a business strategy. It’s not about graphics and it’s not about marketing. Both graphics and marketing should be an articulation of your strategy. At its core, brand architecture strategy is this: how can you add new products and services while maintaining customer loyalty and increasing sales? Again, as it relates to experience in numerous arenas G&G Enterprises has a complete understanding and ability to adapt to any industry allowing for a unique perspective when developing this strategy.
For Start-Up businesses we can help with new brand development and the establishment of a strong corporate image and structure when entering the marketplace.
In Mid-Size firms we can assist by improving the positioning and performance of your existing brand. Increasing a brand’s market share by re-positioning the brand through enhanced performance, perceived value and reputation. This can be achieved through a host of initiatives such as; brand portfolio restructuring, brand awareness, public relations or celebrity endorsements.
With Fortune 500 Multinational corporations our role could include brand portfolio restructuring or preparing a brand for global launch. G&G Enterprises also has extensive experience with global product launches and can effectively advise how this should be targeted to beneficially represent the culture of the brand in different countries worldwide.
Business planning is a process that involves the creation of a mission or goal for a company, as well as defining the strategies that will be used to meet those goals or mission. The process can be very broad, encompassing each aspect of the operation, or be focused on particular functions within the overall corporate structure. Often, it involves the use of resources within the company as well as engaging the services of consultants to assist in designing and implementing the plan. There are several points in the life of a business when the process of business planning is an essential task. Starting up a new company involves performing at least rudimentary planning to address such factors as defining the goals of the company, obtaining operating licenses, incorporating the business if appropriate, and defining the basic structure for the new business. Along with these factors, business planning will also address the issue of what goods and services to offer and how to go about producing those core products. With the experience in working with/for numerous startups and already functioning companies we have a complete understanding of how to take these steps as well as build and implement business planning efficiently.
A strong and thorough business plan is one of the most important documents a company either start-up or established can have in its tool box. It is the ground work and map which provides direction from inception to exit strategy.
This is a time consuming process which needs serious attention to assist in longevity and planning for a business. We have done this for companies in a variety of industries and understand necessity in doing it correctly with detail.
Most investors, banks and other companies will require this document to invest, approve a loan or consider for an acquisition or merger. If you don’t know what your plan is neither will they.
With a team of business professionals with decades of experience we can say that we have been at the forefront of business and evaluating everything from concept, key players, direction, structure, financials and innovation. With a broad spectrum of exposure to a multitude of industries he has developed a keen eye for detail and execution.
Much like building a home, business requires strategy and a plan. Strategy is a skill set which can be written months or years in advance but our knowledge allows for strategy in real time while in conjunction with an existing plan. As it relates to looking at a company he has an unparalleled ability to look at every piece and determine a strategy where each piece is placed and how to improve on existing or new variables.
Having a wealth of knowledge through business and industry, building a decisive plan is only the first step in executing for success. We have a true passion for process, which requires following necessary and sometimes-monotonous tasks to lay the ground work in building a business. Our ability to finish projects and push through plateaus has resulted in project completion in the most challenging of environments.
We have a strong background in online distribution/sales/purchasing as well as establishing companies with networking solutions through contacts as well as agreements with companies to coexist and drive a mutually beneficial processes by people and technology. Our network of professional strategic partners providing expert knowledge in the design, manufacture, distribution and marketing of products for B2B and B2C markets.
G&G Enterprises oversees and collaborates with these partners to offer a smooth and seamless execution of your strategic plan and the commercialization of your products.
Our network partners across the US, Europe and Asia, offer the same high level of expertise and passion as G&G Enterprises, and specialize in services including;-
- Industrial Design
- Mechanical Engineering
- Marketing, Public Relations (PR) and Social Media
- Sales & Distribution
New Product Development (NPD)
G&G Enterprises is passionate about new product development and can demonstrate a wealth of experience in the commercialization of consumer and hard goods products.
We have worked with an abundance of products including everyday items, nutritional supplements, services, technology and conceptual which makes him exceptional in the process of developing a new product or service for the market. This type of development is considered the preliminary step in product or service development and involves a number of steps that must be completed before the product can be introduced to the market. New product development may be done to develop an item to compete with a particular product/service or may be done to improve an already established product.
- Idea Generation
- Idea Screening
- Business Analysis
- Initial Prototype Development
- Beta Testing
- Focus Group Testing
- Pre-Production Prototype
- Tooling and Initial Production
- Field Testing
- Global Product Launch
Operations management refers to the activities, decisions and responsibilities of managing the resources which are dedicated to the production and delivery of products and services. The part of an organization that is responsible for this activity is called the operations function and every organization has one as delivery of a product and/or service is the reason for existence.
We can assist with metrics, distribution configuration, review global logistics, plan supply chain strategies and provide financial reviews from an independent perspective.
This has been a key component in our professional portfolio as we understand how business owners who are concerned about their sales and marketing capabilities could begin to see improvement by breaking them down into discrete, manageable elements. By doing this we will devise elements that can be reviewed in order to prioritize areas needing improvement and list that will serve as the groundwork for an effective marketing strategy.
With the experience of a sales manager, branding professional and online company manager it is vital to understand the psychology in why people buy tangibles and services G&G Enterprises can help you and your company to articulate a sales process to drive sales, branding/re-branding, innovation, product release and complete business campaigns. Being able to communicate in person, on the phone and online is only one strength in relation to sales. Understanding how and why techniques work takes time to perfect, which we have developed and are able to install into virtually every scenario.
Strategic sourcing is an approach to supply chain management that formalizes the way information is gathered and used so that an organization can leverage its consolidated purchasing power to find the best possible values in the marketplace. Having worked in the nutritional supplements industry it was imperative to buy raw ingredients with the highest level of purity from every part of the World. This is as much relationship building as it is knowing where to look and knowing what capital requirements are in addition to budget. Anyone can buy an item but an expert can tell you how to build the relationship, where to go and how to get everything you need methodically and strategically we can offer comprehensive strategic sourcing solutions to reduce costs and maximize profit to optimize supply chain efficiency.
We apply industry experience and careful analysis through factory evaluations, and assessments of production costs, packaging requirements, logistics, distribution and shipping for areas of improvement and growth utilizing our global network.
The type of product manufactured, the price point and the geographic location of production are all factors in the strategic plan with a practical overview of quality control, factory efficiencies and the management of outsourced vendor partners.
The point of a S.W.O.T. analysis is to help you develop a strong business strategy by making sure you’ve considered all of your business’s strengths and weaknesses, as well as the opportunities and threats it faces in the marketplace. This is an area most people overlook as they want to get straight to work but they neglect this important step. Having a complete understanding of each the four pieces will allow for planning, development, articulation in action or inaction as well as maneuverability. We can help you paint the entire picture and provide you with steps to take depending on where needs arise. While simple in concept this step requires a full understanding of your market and how to avoid as many pitfalls as possible.